Flipper Taps

Not your ordinary tap. 

There’s a whole new world of choice emerging for kitchens. Introducing a new-to-market 5-in-1 tap offering hot, cold, filtered, sparkling and boiling water, with the luxurious option of being able to match to the rest of your chosen kitchen finishes.

We needed to communicate all the practical benefits of the category to reassure customers this was a credible alternative to established brands, but enable it to stand apart as a more desirable choice. Whilst most competitors focus on function, we wanted to elevate Flipper by showcasing both its form and function.

We created a name and identity that celebrates its ability to effortlessly flip between everything you could want from a tap. The identity heroes our ‘f’ icon combined with the ‘+’ mark to suggest there’s more to this brand. The wider brand world reinforces the brand’s versatility and goes beyond functional tick-boxing, to position Flipper as a multi-functional masterpiece.