London Truffle Queen

Brand creation
Brand identity
Brand positioning
Packaging

Unearthing exceptional quality
With 20 years as a leading truffle dealer to London’s finest restaurants, Meera Cortesi has earned her title amongst foodie insiders as The Truffle Queen. A specialist personal service, Meera offers the freshest and very best seasonal truffle varieties on the market to the likes of The River Café, Fortnum & Mason and loyal chefs such as Angela Hartnett.
As reputation grew, so has demand for a range of exquisite truffle products and a brand that represents Meera’s exceptional expertise.
Her new brand identity is created from an oak tree, with truffles growing beneath its roots and a canopy forming a crown. Additional elements of discovery can be found hidden within the marbling of the truffles as a subtle nod to the world’s finest truffle region.