OX Tools

Unleashing the power and potential of a global tool brand.

OX is not a brand for home improvers. It’s a specialist brand for serious trade professionals who know exactly what they need for the job, and expect the highest quality from their tools: Strength, longevity and innovation.

But with no brand consistency, purchases were driven by product not brand loyalty. The identity wasn’t delivering the potential of its near 300 strong range and growth was stifled.

Strengthening core assets, we stripped away the unnecessary, heroed the OX logo and created a simplified packaging hierarchy to help range navigation.

Achieving a significant reduction in plastic, we rolled out the brand across all materials and messaging globally.

Since launch revenue has grown over 20%, and OX continues to be one of the fastest growing hand tool brands in the world.