Beyond Sport

Activation
Brand guidelines
Brand identity
Brand positioning
Brand world
Tone of voice

Transforming, Amplifying and Going Beyond.

Beyond Sport is a global foundation that harnesses the power of sport to impact the most critical issues around the world, transforming the lives of those in need. After 16 years they needed to breathe new life into the brand and clarify their message.

Our re-positioning shifted them into a more optimistic space, focusing on reaching further and celebrating the potential of people. The refreshed identity sheds its cold, corporate feel and now brings momentum, pride, and a drive for progress for everyone connected to Beyond Sport. The identity features an extruding ‘B’ mark, creating a sense of forward motion. It reflects the brand’s drive for progress and ambition to push beyond.

The foundation now collaborates with major partners such as the NBA, ESPN, Comic Relief, and Sport England, extending its global impact even further.

The rebrand has already unlocked funding opportunities and inspired new collaborations, enabling the foundation to help more people than ever before.

Rollover

Activation
Brand development
Brand guardianship
Brand voice
Brand world
Innovation
Packaging

Hot Stuff!

Rollover is the UK’s leading hotdog brand, selling over 30 million a year. Game-changing innovation is now setting the business up for a hot food-to-go revolution, taking the range way beyond hotdogs to a 20+ product portfolio. From cinemas to sports stadiums, major retailers and iconic landmarks, every touchpoint across more than 3,500 outlets needed an upgraded identity to improve brand recognition and showcase its expanding range.

Amplifying their maximum-fun attitude, we re-energised the brand with playful flexibility and character. New assets and a cheekily spontaneous brand voice holds everything together making the brand the go-to, hot-to-go choice, whether settling into a movie at Cineworld, pausing between rides at Legoland,
or re-fuelling at the top of Mount Snowdon.

OX Tools

Activation
Brand development
Brand guardianship
Brand voice
Brand world
Innovation
Packaging
Sustainability

Unleashing the power and potential of a global tool brand.

OX is not a brand for home improvers. It’s a specialist brand for serious trade professionals who know exactly what they need for the job, and expect the highest quality from their tools: Strength, longevity and innovation.

But with no brand consistency, purchases were driven by product not brand loyalty. The identity wasn’t delivering the potential of its near 300 strong range and growth was stifled.

Strengthening core assets, we stripped away the unnecessary, heroed the OX logo and created a simplified packaging hierarchy to help range navigation.

Achieving a significant reduction in plastic, we rolled out the brand across all materials and messaging globally.

Since launch revenue has grown over 20%, and OX continues to be one of the fastest growing hand tool brands in the world.

Beyond Sport

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OX Tools

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