Science Only

Brand creation
Brand guidelines
Brand positioning
Brand strategy
Brand world
Digital
Naming
Packaging

Science Only is a new supplements brand launching in the US, with a difference.

No additives, fillers or unproven claims, this is a brand obsessed with transparency, research and results.

In a market bursting with pretence and influencer fads, we needed to cut through with a matter of fact positioning to reach those who value science over trends.

We focused on the brand’s commitment to purity, transparency & efficacy, with a name that reflects its research-driven approach, supported by a clear and direct tagline “Facts only. Science Only’; and a tone of voice that stands it apart as the anti-dote to marketing fluff.

The identity is inspired by the iconic simplicity of the capsule form, and the no-nonsense brand world brings to life a clean, stripped-back aesthetic that celebrates the good stuff, only.

Beyond Sport

Activation
Brand guidelines
Brand identity
Brand positioning
Brand world
Tone of voice

Transforming, Amplifying and Going Beyond.

Beyond Sport is a global foundation that harnesses the power of sport to impact the most critical issues around the world, transforming the lives of those in need. After 16 years they needed to breathe new life into the brand and clarify their message.

Our re-positioning shifted them into a more optimistic space, focusing on reaching further and celebrating the potential of people. The refreshed identity sheds its cold, corporate feel and now brings momentum, pride, and a drive for progress for everyone connected to Beyond Sport. The identity features an extruding ‘B’ mark, creating a sense of forward motion. It reflects the brand’s drive for progress and ambition to push beyond.

The foundation now collaborates with major partners such as the NBA, ESPN, Comic Relief, and Sport England, extending its global impact even further.

The rebrand has already unlocked funding opportunities and inspired new collaborations, enabling the foundation to help more people than ever before.

Act of Treason

Brand creation
Brand guidelines
Brand identity
Brand positioning
Brand world
Digital
Packaging

Raised down under.

Act of Treason is Australia’s first ~~Tequila~~ Agave Spirit. Supported by the Australian Agriculture Board, 600,000 Blue Webber Agave pups were uprooted from Mexico and replanted on the doorstep of the Great Barrier Reef. A mirror image of Mexican growing conditions but with an unmistakably Aussie approach, the purpose-built farm and distillery has a crystal clear ethos: focus on progress and innovation, without the burden of tradition and rules. It’s now home to new generation plants, abundant wildlife and a pioneering approach to farming and caring for their land, waterways and Coral Sea.

Starting from scratch, this industry outsider needed to hold its own in a well established and rigorously controlled international arena. There was no point shying away from the story of how the plants came to be in Australia.

So going full-force with its rebellious spirit; we recreated the triumphant lifting of the plant for its core identity, with a hand crafted linocut to echo the rough terrain. Supported by an impactful brand world and layers of detail, the name says it all, and the no-nonsense tone-of-voice shows this brand means business.

Just 4 months since launch, Act of Treason completed a clean sweep of Gold medals at the 3 most prestigious international spirits competitions and was named the World’s Best Speciality Spirit.

Rollover

Activation
Brand development
Brand guardianship
Brand voice
Brand world
Innovation
Packaging

Hot Stuff!

Rollover is the UK’s leading hotdog brand, selling over 30 million a year. Game-changing innovation is now setting the business up for a hot food-to-go revolution, taking the range way beyond hotdogs to a 20+ product portfolio. From cinemas to sports stadiums, major retailers and iconic landmarks, every touchpoint across more than 3,500 outlets needed an upgraded identity to improve brand recognition and showcase its expanding range.

Amplifying their maximum-fun attitude, we re-energised the brand with playful flexibility and character. New assets and a cheekily spontaneous brand voice holds everything together making the brand the go-to, hot-to-go choice, whether settling into a movie at Cineworld, pausing between rides at Legoland,
or re-fuelling at the top of Mount Snowdon.

OX Tools

Activation
Brand development
Brand guardianship
Brand voice
Brand world
Innovation
Packaging
Sustainability

Unleashing the power and potential of a global tool brand.

OX is not a brand for home improvers. It’s a specialist brand for serious trade professionals who know exactly what they need for the job, and expect the highest quality from their tools: Strength, longevity and innovation.

But with no brand consistency, purchases were driven by product not brand loyalty. The identity wasn’t delivering the potential of its near 300 strong range and growth was stifled.

Strengthening core assets, we stripped away the unnecessary, heroed the OX logo and created a simplified packaging hierarchy to help range navigation.

Achieving a significant reduction in plastic, we rolled out the brand across all materials and messaging globally.

Since launch revenue has grown over 20%, and OX continues to be one of the fastest growing hand tool brands in the world.

Flipper Taps

Brand creation
Brand guidelines
Brand identity
Brand world
Digital
Naming

Not your ordinary tap.

There’s a whole new world of choice emerging for kitchens. Introducing a new-to-market 5-in-1 tap offering hot, cold, filtered, sparkling and boiling water, with the luxurious option of being able to match to the rest of your chosen kitchen finishes.

We needed to communicate all the practical benefits of the category to reassure customers this was a credible alternative to established brands, but enable it to stand apart as a more desirable choice. Whilst most competitors focus on function, we wanted to elevate Flipper by showcasing both its form and function.

We created a name and identity that celebrates its ability to effortlessly flip between everything you could want from a tap. The identity heroes our ‘f’ icon combined with the ‘+’ mark to suggest there’s more to this brand. The wider brand world reinforces the brand’s versatility and goes beyond functional tick-boxing, to position Flipper as a multi-functional masterpiece.

Nice Rice

Brand creation
Brand guidelines
Brand identity
Brand world
Packaging

*It’s rice, done better.

Rice produces the highest global greenhouse gas emissions of any food after beef, and uses 40% of the world’s freshwater resources. These mind-blowing facts come as a shock to most consumers who are blissfully unaware of the impact of the beautiful paddy-field scenes, so often depicted.

The team behind Nice Rice discovered a new sustainable farming method that cuts emissions by 49%, saves over 3,000 litres of water per kilo of rice grown and helps farming communities out of poverty. No other UK brands are grown this way.

The momentous task was to shake-up the category and educate consumers in an industry dominated by the big players for decades.

Creating the brand from scratch, we used a stripped-back colour palette to cut through and signal a clear alternative. The rice asterisk identity becomes the integral tool for inviting people to find out more, supported by clear messaging and illustrations on pack and the wider brand world.

From launch in 2023 Nice Rice is now in 250 Waitrose stores, more than 100 independent UK retailers and listed on ocado.com, and winner of inaugural FUTURE OF FOOD competition 2024.

Science Only

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Beyond Sport

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Act of Treason

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Rollover

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OX Tools

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Flipper Taps

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Nice Rice

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