Beyond Sport
Activation
Brand guidelines
Brand identity
Brand positioning
Brand world
Tone of voice
Transforming, Amplifying and Going Beyond.
Beyond Sport is a global foundation that harnesses the power of sport to impact the most critical issues around the world, transforming the lives of those in need. After 16 years they needed to breathe new life into the brand and clarify their message.
Our re-positioning shifted them into a more optimistic space, focusing on reaching further and celebrating the potential of people. The refreshed identity sheds its cold, corporate feel and now brings momentum, pride, and a drive for progress for everyone connected to Beyond Sport. The identity features an extruding ‘B’ mark, creating a sense of forward motion. It reflects the brand’s drive for progress and ambition to push beyond.
The foundation now collaborates with major partners such as the NBA, ESPN, Comic Relief, and Sport England, extending its global impact even further.
The rebrand has already unlocked funding opportunities and inspired new collaborations, enabling the foundation to help more people than ever before.
