All the way to the Peaks.

With a background in prestigious international sports, our client wanted to work alongside his local community. His idea was a social club for runners, cyclists and adventurers in the heart of the awe-inspiring Peak District, famous for its varied and challenging terrain. A meeting place for expeditions, excursions and training camps, offering welcome respite in the form of cake, coffee and collaboration.

We needed to create a brand from scratch that signalled the club as a welcoming and inspiring destination. Enticing people to try new adventures no matter what their ability; from high performance athletes to those looking for a gentler approach, but all like-minded in their pursuit of a challenge.

SUMMAT was created from the idea of pushing further towards your goal, with a visual nod to the peaks and a subtle wink to the Northern take on getting out and ‘doing summat’. The identity is brought to life across team kits and wider collateral to unite the community, its graphic simplicity standing out as a beacon for progress.  

Since opening its doors in April 2023 SUMMAT has welcomed an array of Olympic athletes, amateur triathletes and gentle joggers from near and far. 

This is just the start of the adventure…