Grainshaker

No ordinary vodka.

Topshelf International needed to strengthen the impact of Grainshaker – the brand that breaks the mould of cold, pretentious vodka – to premiumise and open the door for innovation.

Building on the trail-blazing attitude of our emu-riding farmers, we cleaned up the brand to pack more of a punch on shelf. Leaning into a nostalgic, authentic Aussie vibe we crafted superior quality with layers of detail inspired by the hand-made distilling process.

The upgraded identity unlocked opportunities, allowing the brand to storm into new RTD territories. Continuing to challenge the norms and celebrate the Aussie way of life, this was never going to be just another ordinary vodka.

Grainshaker has become Australia’s most prestigiously awarded vodka, named ISWC’s 2024 International Vodka Producer of the Year.