Grainshaker

Brand optimisation
Innovation
Packaging

No ordinary vodka.

Topshelf International needed to strengthen the impact of Grainshaker – the brand that breaks the mould of cold, pretentious vodka – to premiumise and open the door for innovation.

Building on the trail-blazing attitude of our emu-riding farmers, we cleaned up the brand to pack more of a punch on shelf. Leaning into a nostalgic, authentic Aussie vibe we crafted superior quality with layers of detail inspired by the hand-made distilling process.

The upgraded identity unlocked opportunities, allowing the brand to storm into new RTD territories. Continuing to challenge the norms and celebrate the Aussie way of life, this was never going to be just another ordinary vodka.

Grainshaker has become Australia’s most prestigiously awarded vodka, named ISWC’s 2024 International Vodka Producer of the Year.

Rollover

Activation
Brand development
Brand guardianship
Brand voice
Brand world
Innovation
Packaging

Hot Stuff!

Rollover is the UK’s leading hotdog brand, selling over 30 million a year. Game-changing innovation is now setting the business up for a hot food-to-go revolution, taking the range way beyond hotdogs to a 20+ product portfolio. From cinemas to sports stadiums, major retailers and iconic landmarks, every touchpoint across more than 3,500 outlets needed an upgraded identity to improve brand recognition and showcase its expanding range.

Amplifying their maximum-fun attitude, we re-energised the brand with playful flexibility and character. New assets and a cheekily spontaneous brand voice holds everything together making the brand the go-to, hot-to-go choice, whether settling into a movie at Cineworld, pausing between rides at Legoland,
or re-fuelling at the top of Mount Snowdon.

OX Tools

Activation
Brand development
Brand guardianship
Brand voice
Brand world
Innovation
Packaging
Sustainability

Unleashing the power and potential of a global tool brand.

OX is not a brand for home improvers. It’s a specialist brand for serious trade professionals who know exactly what they need for the job, and expect the highest quality from their tools: Strength, longevity and innovation.

But with no brand consistency, purchases were driven by product not brand loyalty. The identity wasn’t delivering the potential of its near 300 strong range and growth was stifled.

Strengthening core assets, we stripped away the unnecessary, heroed the OX logo and created a simplified packaging hierarchy to help range navigation.

Achieving a significant reduction in plastic, we rolled out the brand across all materials and messaging globally.

Since launch revenue has grown over 20%, and OX continues to be one of the fastest growing hand tool brands in the world.

Grainshaker

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Rollover

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OX Tools

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