96 Degrees

Brand creation
Brand identity
Brand positioning
Naming
Packaging

Pursuing perfection.

No-one knows more about tea than the 96 Degrees team. From a family who spent decades in the tea business, the diminished standards of today’s tea market weren’t living up to expectations. On a mission to share their love of tea and make high quality available for all, they took matters into their own hands.

Passionate about perfection, they pursue the best growing conditions, source the finest ingredients and ensure the freshest flavour preservation.

Inspired by their unstoppable obsession for detail, we created a name that captures the ideal brewing temperature, from which bespoke illustrations unfurl; releasing the unique flavours and abundant characteristics of each beautiful tea experience. Perfection indeed.

Straight from launch in 2024, they secured listings in Coles and other major Australian retailers. Coming to the UK and other markets soon. Best get the kettle on…

Science Only

Brand creation
Brand guidelines
Brand positioning
Brand strategy
Brand world
Digital
Naming
Packaging

Science Only is a new supplements brand launching in the US, with a difference.

No additives, fillers or unproven claims, this is a brand obsessed with transparency, research and results.

In a market bursting with pretence and influencer fads, we needed to cut through with a matter of fact positioning to reach those who value science over trends.

We focused on the brand’s commitment to purity, transparency & efficacy, with a name that reflects its research-driven approach, supported by a clear and direct tagline “Facts only. Science Only’; and a tone of voice that stands it apart as the anti-dote to marketing fluff.

The identity is inspired by the iconic simplicity of the capsule form, and the no-nonsense brand world brings to life a clean, stripped-back aesthetic that celebrates the good stuff, only.

Hendel & Hendel – Coming Soon

Campaign
Identity
Naming
Packaging

Bringing Furniture to Life

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Summat

Art direction
Identity
Naming

All the way to the Peaks.

With a background in prestigious international sports, our client wanted to work alongside his local community. His idea was a social club for runners, cyclists and adventurers in the heart of the awe-inspiring Peak District, famous for its varied and challenging terrain. A meeting place for expeditions, excursions and training camps, offering welcome respite in the form of cake, coffee and collaboration.

We needed to create a brand from scratch that signalled the club as a welcoming and inspiring destination. Enticing people to try new adventures no matter what their ability; from high performance athletes to those looking for a gentler approach, but all like-minded in their pursuit of a challenge.

SUMMAT was created from the idea of pushing further towards your goal, with a visual nod to the peaks and a subtle wink to the Northern take on getting out and ‘doing summat’. The identity is brought to life across team kits and wider collateral to unite the community, its graphic simplicity standing out as a beacon for progress.

Since opening its doors in April 2023 SUMMAT has welcomed an array of Olympic athletes, amateur triathletes and gentle joggers from near and far.

This is just the start of the adventure…

Flipper Taps

Brand creation
Brand guidelines
Brand identity
Brand world
Digital
Naming

Not your ordinary tap.

There’s a whole new world of choice emerging for kitchens. Introducing a new-to-market 5-in-1 tap offering hot, cold, filtered, sparkling and boiling water, with the luxurious option of being able to match to the rest of your chosen kitchen finishes.

We needed to communicate all the practical benefits of the category to reassure customers this was a credible alternative to established brands, but enable it to stand apart as a more desirable choice. Whilst most competitors focus on function, we wanted to elevate Flipper by showcasing both its form and function.

We created a name and identity that celebrates its ability to effortlessly flip between everything you could want from a tap. The identity heroes our ‘f’ icon combined with the ‘+’ mark to suggest there’s more to this brand. The wider brand world reinforces the brand’s versatility and goes beyond functional tick-boxing, to position Flipper as a multi-functional masterpiece.

96 Degrees

Science Only

Related projects

Hendel & Hendel – Coming Soon

Related projects

Summat

Related projects

Flipper Taps

Related projects